Building
Narrative Power

Papers and Presentations Focused on Strategy, Infrastructure & Content for Culture Change and Narrative Change Strategies

@RashadRobsinson

Narrative Matters: A Guide to Covering Protests

Anti-racist Protest Reporting & Protecting Black Reporters

This year marked a new era of mass protest. The Black Lives Matter protests of the 2010s culminated with the largest uprising for any cause in American history: more than 20 million people took to the streets to demand accountability for police violence, justice for Black people killed by police, an overhaul of our criminal justice system, and a deep reckoning with racial injustice across every part of society.

CHANGING THE NARRATIVE ABOUT BLACK FAMILIES​

Authors: Color Of Change and Family Story

This guide identifies inaccurate and biased terms and narratives that are used to undermine the success and wellbeing of Black families in society. These are terms and narratives that result in real harm: society unfairly judging and punishing Black families according to a set of rules that white people in similar situations are not held accountable to; and society unfairly denying the recognition, care, compassion and support that white families in similar situations benefit from receiving.

TELLING THE RIGHT STORY ON RACE DURING COVID-19

Rashad Robinson developed a narrative guide for effectively advancing racial justice when communicating about COVID-19. The guide offers examples for what to say (and not to say) when talking about realities, causes and solutions related to racial injustice.

You can read and download the guide here, and also watch a presentation (with Q&A) that Rashad gave to movement allies and partners.

“Beyond policy fights, the real contest is over culture: we must establish new ways of thinking about people of color and race in general. But we cannot establish new norms, or hold people accountable to them, if we are defaulting to old ways of thinking and communicating ourselves.”

“Beyond policy fights, the real contest is over culture: we must establish new ways of thinking about people of color and race in general. But we cannot establish new norms, or hold people accountable to them, if we are defaulting to old ways of thinking and communicating ourselves.”

NORMALIZING
INJUSTICE

THE DANGEROUS MISREPRESENTATIONS THAT DEFINE TELEVISION’S SCRIPTED CRIME GENRE

A Comprehensive Study of How Television’s Most Popular Genre Excludes Writers of Color, Miseducates People about the Criminal Justice System and Makes Racial Injustice Acceptable

CHANGING OUR NARRATIVE ABOUT NARRATIVE

A high-level outline of the strategic thinking required to create the right story about narrative change, and the infrastructure required to build true narrative power.